The Hero s Journey Is A Long And Arduous One - 1297 Words

The hero’s journey is a long and arduous one, but ends up being quite rewarding in the end. The hero follows the road of growth and education until they are ready to pursuit their goals and save the day. Two such heroes journeys are the stories of Will Stronghold in Sky High (2005) and Hercules of Hercules (1997). Both, Will and Hercules, want to be heroes and correlate through the ideals of: lacking of powers, making their fathers proud, and wanting to save the day. Thus, the two films can be assessed through the various social and personal similarities within the film. First, in Sky High, Will is a young freshman attending high school for â€Å"super teens† with both of his parents being crime fighting superheroes. In fact, Will’s parents are known as two of the best superheroes in the world, setting a very high standard for Will himself. Super powers in the film are somewhat represented in a similar manner to puberty, as the children usually get them as they g row up. By the first day of class, it is found out that Will doesn’t have any superpowers, which sets him as an outcast within the school. Will just wants to have superpowers in order to fit in, as he feels out of place within a school full of superheroes. Eventually, Will begins to accept the fact that he might just be a normal person without powers. Later on, Will unfortunately ends up in a brawl with Warren Peace, who doesn’t like will because of his father’s actions, and figures out that he has superhuman strength.Show MoreRelatedThe Animal Helper And The Human Hero1336 Words   |  6 Pageswill define the role of the animal helper and the theme of protection for the human hero in the fairy tale tradition. In the classical fairy tale, the â€Å"donor† or animal helper is a crucial element to the survival and success of the mina hero, since they are typically animals that provide assistance in the journey or quest. This form of intervention is an impo rtant aspect of the animal helper’s role in guiding the hero towards self-realization. The animal helper also supports the notion of a heroic humanRead MoreThe Paradox Of The Hero1484 Words   |  6 Pagesof the Hero in Paradise Lost What exactly is a hero? A common pedestrian might say a hero is someone who goes out of their way to help people. A child may say that a hero is someone who performs valiant deeds. Merriam-Webster Dictionary itself has 3 definitions of a hero: â€Å"a person who is admired for great or brave deeds or acts,† â€Å"a person who is greatly admired† and â€Å"the chief male [or female] in a story, play, movie etc.† (Merriam Webster Dictionary). In a literary situation, a hero is definedRead MoreSocial Structure in Homers Odyssey1116 Words   |  5 PagesTalia Regan 05.29.13 Social Structure in Homer s Odyssey Homer s epic, The Odyssey , is a lengthy poem that recounts the Trojan war hero, Odysseus arduous and protracted journey home to Ithaca. In it, Homer accentuates the somewhat feudal nature of his world, a societal structure that far more resembles his own than that which actually existed in Mycenaean Greece, less to supplement the story, but rather to serve as the primary focus. Despite the feudal qualities of the world thatRead MoreRape Of The Lock And Paradise Lost1308 Words   |  6 Pagesconventions used in Paradise Lost, but instead of recounting a story of a hero whose actions are of great importance or of national significance, The Rape of the Lock tells one of a timid character that makes an adventure out of the attainment of a fair damsel’s lock of hair. It uses the conventions of an epic poem on a miniature scale and the meaning of the subject is very much trivial. Since epics are traditionally long narrative poems written in a grand style to suit its important su bject matterRead MoreSimilarities Between The Underworld Of Homer s Odyssey And That Of Virgil s Aeneid1485 Words   |  6 PagesThe remarkable resemblance between the Underworld of Homer s Odyssey and that of Virgil s Aeneid reveals, upon closer examination, several important differences; these adaptations and corrections by Virgil of the Homeric vision lend credence to the Bloomian concept of influence, and show the many-faceted reactions of Virgil to the burden of his eminent precursor. In addition, they provide the reader of the poems with a fascinating basis for comparison, not only between the two poets, but betweenRead MoreIdentifying Symbols Using Foster s Teachings1481 Words   |  6 Pagesfind additional meaning. In any text, one can find symbols to better identify meaning. Text can be a movie, book, game, or anything that tells a story. Symbols are tools an author uses so a reader can analyze a text to gain a greater understanding of of characters, messages, events, or even the story itself. One example of a symbol is a friendly beast. A friendly beast is a character archetype when something, often an animal, helps a hero advance in his quest. One text where this symbol is present isRead MoreKnights Of The Middle Ages1692 Words   |  7 Pageswere usually poor and of humble origin. Gradually, the knights blended into the nobility, acquiring the privileges and rights of the old aristocracy. The Knight is one of the pilgrims who is portrayed in a literal interpretation and not satirical. Chaucer depicts the Knight as â€Å"a most distinguished man† (Chaucer 4) who is a true hero. There are four main traits that the narrator articulates about the Knight; chivalry, truth, honor, and generosity. When the Knight was called to serve his kingdom,Read MoreThe Bronze And Iron Age Essay2093 Words   |  9 Pagesepic poem Odyssey focuses on the Greek character Odysseus and his ten year journey from Troy to Ithaca after the fall of Troy (Trojan war). The poem covers both the circumstances that befell his family in Ithaca and his own perilous adventures back from Troy. Whilst Odysseus is away, his son Telemachus and wife Penelope have to deal with suitors who move into their home, in an attempt to take Odysseus place and ask Penelope s hand in marriage. While Iliad and Odyssey have become famous, his HomericRead More Siddhartha Essay: Hindu and Buddhist Thought1501 Words   |  7 PagesIndian religion and philosophy in Siddhartha is quite complicated and deserves detailed discussion. This essay will discuss the elements of Hindu and Buddhist thought present in Siddhartha and make distinctions between them.    Siddhartha is one of the names of the historical Gotama (Noss   213), the life of Hesses character, Siddhartha resembles that of his historical counterpart to some extent. Siddhartha is by no means a fictional life of Buddha, but it does contain numerous referencesRead MoreFeminism in Jane Eyre Essay1648 Words   |  7 Pagessame issues, search for autonomy and selfhood in opposition to the social constraints placed upon the female, including the demand for marriage (Sussman). Jane Eyre fits this mould perfectly. Throughout the novel, the reader follows Jane Eyre on a journey of development from adolescence to maturity to show that a desire for freedom and change motivates people to search for their own identity. Jane begins to form her identity with the aid of many characters she encounters at Lowood, Thornfield, and

Pfizer financial analysis Essay - 2179 Words

217741531115000 Pfizer Inc. Financial Analysis (2011-2013) Table of Content General comments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Comments on financial ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.3 Profitability indicator ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Liquidity Measurement ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Efficiency ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦5 Capital structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Investment ratio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..†¦Ã¢â‚¬ ¦.6 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 General†¦show more content†¦(2013 - $(1.2) billions, or 2% of revenues)3. Events for last 3 years that have the most significant impact on financial performance of Pfizer were:4disposition of Animal Health business (Zoetis), and recognized a gain of approximately $10.3 billion net of tax (2013); sale of Nutrition business to Nestlà © and recognized a gain of approximately $4.8 billion net of tax (2012); sale of Capsugel business and recognized a gain of approximately $1.3 billion net of tax (2011). Comments on financial ratios Profitability indicator ratios PFIZER 2013 PFIZER 2012 Industry AverageGross margin % 81,4% 82,0% 53,6% Operating margin % 30,5% 20,6% 16,2% Return on sales42,7% 26,7% ROCE 10,6% 7,2% ROA 9,1% 6,1% 13,7% Revenues51,6 54,7 COGS 9,6 9,8 Mamp;S, Aamp;G 14,4 15,2 Ramp;D 6,7 7,5 Restructuring charges1,2 1,8 Other (income)/deductions(0,5) 4,0 EBIT (continious operations) 15,7 11,2 Pfizer operates with high and sustainable gross margin, above the industry average. Though there is a reduction in revenues in 2013 compared to 2012, whereas COGS stays almost at the same level. The main reason of revenue reduction is the loss of exclusivity of branded Lipitor, Geodon and other drugs (approximately $ 3.9 billion), whereas revenue growth from otherShow MoreRelatedPfizer - Financial Analysis2569 Words   |  11 PagesName: Khiem Nguyen FINANCIAL ANALYSIS REPORT (Draft 1) For PFIZER INC. Introduction and Shareholder Analysis Pfizer (NYSE: PFE) is involved in the development, manufacturing and marketing of pharmaceutical products. The industry is intensely competitive. There are a few unique characteristics. Pharmaceutical products have long and expensive development periods – upwards of ten years and $100 million depending on the nature of the drug and the scope of the clinical trials process. In orderRead MoreFinancial Analysis of Merck and Pfizer3681 Words   |  15 Pagesis bound to be displeased with mutually exclusive expectations and the pharmaceutical industry is often criticized. Pfizer Inc. Mission Products: Pfizer’s mission is to help increase peoples’ life spans and help them live healthier lives. Its products help treat and prevent minor conditions like back pain and more serious ones such as psychotic disorders. Strategy: Pfizer is the world’s number one pharmaceutical company. Its best-selling products include Lipitor, the world’s best- sellingRead MorePfizer Financial Analysis Essay1377 Words   |  6 PagesPfizer Incorporated (PFE)  was established in 1849 in Brooklyn, New York. Charles Pfizer and Charles Erhardt, two German-American cousins, founded a chemicals business and produced an anti-parasitic- Santorin, which was a great success.Pfizers  business  began to grow with production of citric acid in 1880s. 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So their most of the work depends on research, developing Strategies and innovate. They were trying to find a new way of system which makes their Work more effective and efficient. Pfizer find out that their worker spends more time on Business research and data analysis to the creation of documents and other routine Support likeRead MorePfizer And Allergan Deal : An Effective Strategy Adopted By Pfizer1187 Words   |  5 PagesIntroduction Pfizer is one of the world s major pharmaceutical companies, and the main one in the US market. Pfizer produces a wide range of pharmaceutical products for various medical sectors, including: cardiology, neurology and oncology. In addition, Pfizer produces basic consumer healthcare products that help consumers with their everyday healthcare issues. On November 23, 2015, one of the world’s largest health care deals is announced. 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Roles Of Film Tourism Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Roles Of Films And Televisions In International Tourism. Answer: Introduction Tourism industry all over the world is characterized by great competition between countries especially the ones whose economy critically rely on tourism business. Each country tries to market its tourist products by use of various tools and techniques. One of these techniques is the promotion of tourism destinations using movies. (Busby, 2011). Film producers constantly look for peculiar and interesting sites appropriate for movie settings. Historical monuments, landscapes, festivals and important cultural and heritage sites are frequently selected. Strong motives are created to the viewers to visit these locations as they attempt to identify with the heroes and heroines in the movies they watch. Local economies, therefore, enjoy increased number of tourists and other related benefits after the movies circulate. Research Problem Product placement has been defined as the organized appearance of products into films and television in ways that favorably influence the beliefs and behaviors of viewers concerning the product, (Gupta, 2014). Despite the rapid growth of film tourism as a promotional tool, finite studies have been carried out on the placement of destinations in films and its impact on tourism. Film tourism is tourism pursuits generated by viewing of film, television, pre-recorded products, and digital media, (Hudson, 2008). In most of the research conducted about general product placement, respondents have exhibited a positive opinion about product placement, and it appears to strengthen brand loyalty by ratifying consumers purchase decisions, (Iwashita, 2008). This study intends to research the impact of placement of destinations in creating awareness, desire, interest and action to visit locations used in films. It aims at looking at the perceived and actual effects of film tourism. Key Themes The key themes within this literature will be: The characteristics and motivations of film tourists It is only until the mid-2000s that studies started being carried out on the behaviors, motivations, and characteristics of film tourists. The impact on the destinations has however remained considerably unexplored in the scholarly literature. (Roesch, 2009) suggests that the motivation facets for film site visits focus on the unique features of social, cultural and landscape qualities that tourists find fascinating in some way. The film-fan tourist (Karpovich, 2010) remarks that the film-fan tourist is way different as compared to other fans such as sport and music in that they follow a fictional world rather than real people or events. Visits to film sites have the ability to create great satisfaction. Relevance Of The Study The findings of this research will be helpful in provoking local and national tourist policy makers and tourism organizations to carry out studies for the extensive utilization of films that have been recorded in their regions. By highlighting the impacts of film tourism, research findings will prompt governments to support locations targeted to grow the number of tourist inflows with sufficient infrastructure and services. Theoretical Framework Push and pull factor theory This theory asserts that there are various factors that push and pull various phenomena, (Beeton, 2010). In this context, the researcher examines the push and pulls factors of film tourism. Displacement theory This theory, suggested by (Bolan, 2010) asserts that the human mind has an unconscious mechanism that induces interest in identifying with heroes watched in films. References Beeton, S. (2010). The advance of film tourism. Journal of film tourism and hospitality planning. Bolan, P. . (2010). Displacement theory: Probing new ground in film-induced tourism. Tourism and hospitality research. Busby, G. . (2011). Movie Induces Tourism. Journal of Vacation Marketing, 7, 316-332. Gupta, P. . (2014). Product Placement: The effect of promonence and audience recall. Journal of current issues research in advertising , 37(2), 47-59. Hudson, S. . (2008). Promoting Destinations via Film Tourism: An Empirical Identification of SupportingMarketing Initiatives. Journal of Travel Research . Iwashita, C. (2008). Roles of films and televisions in international tourism: The case of Japan tourists to the UK. Journal of travel and tourism marketing. Karpovich, A. (2010). Theoretical approaches to film-motivated tourism. Tourism and Hospitality Planning and Development , 7(1), 7-20. Roesch, S. (2009). The Experiences of Film Location Tourists. Clevedon.

Doing Business Globally & Internationally Largest Public Company

Question: Describe about the Doing business Globally Internationally for Largest Public Company. Answer: Part A 1a. Most important external matter and trends which drove Kellogg and Wilmer together. On September 25, 2012, Kellogg Company and Wilmer International limited have announced a 50:50 joint venture for the production, sale and distribution of wholesome snacks, snacks of savory, and cereal in China. Wilmer is a wholly owned subsidiary company in Singapore and Kellogg is a large public company selling their variety of cereal products in 180 countries around the world (Baldwin, 2012). They started a joint business with only one product Kelloggs Corn Flakes. But, today, after the 100 years since their foundation, they are become one the largest public company in the world. China is expected to be the largest beverages and food industry globally within the next few years. The consumers in China are mainly driven both by the growth of a middle-class people in the large cities. There is also a desire for a wide range of branded and packaged product in the China market. The consumption of cereal is increased in the global market along with the increased consumption of the milk p roducts as well. The consumers want to eat healthy foods at their breakfast and cereals consider being a convenient food product available everywhere in the world (Bold, 2013).The Kellogg-Wilmer venture has followed certain marketing principles. Such principles are applied to track the environment they are operating in or planning to launch new project/product. In China, there are many political, social, technological, legal and environmental issues which might affect the partnership company at the time of business launch. The critical analyses of socio-economic factors are as follows: Political: It is known that Government may influence particular types of industries or economy. The revenue generating structure is also get influenced by imposing new tax rules or duty structure of the Government. A political issue also includes Fiscal policy, trade tariff (Casson, 2013). The Kellogg-Wilmer Company found Chinas tax policy favourable for exporting their Cereal products in that country. Economic: Economic factors include interest rates, foreign exchange rate, inflation rate, economic growth pattern of the country. The Government of China encourages Cereal food products by FDI policys low rate of interest for foreign direct investment (CzinkotaRonkainen, 2012). Social: These factors highlights social environment of the market considering the factors like cultural trends, population analytics, geographic position. In China, demand for the food product is enormous due to huge population. Technological: This factor pertains to innovation to technology that may directly affect the operations of the industry. The Wilmer International is famous for improved mechanism and technology which they used to produce high quality agricultural product globally (Kurtzman Phumiwasana, 2013). Legal: The legal issues like consumer law of the country, labour laws, safety standards. The Food Corporation of China is very active for maintaining countrys safety standards and consumer laws are also renewed recently. So food product for Kellogg-Wilmer is being secured by Chinas legal structure. Environmental: Factors of the business environmental analysis include weather, climate, and geographical environment. The climate of China is favourable for corn, rice production. Such factors would also go positive for cereal production in China (Peng, 2014). Diagram-1 PESTEL analysis (Source: Casson, 2013). Highlighting key factors among PESTLE analysis that collaborated the two companies: Environmental factors- Both the companies are situated in different countries and come together to flourish their business in China. The reason behind their collaboration is that Wilmer International is familiar with Asian work culture, because earlier the company have worked in the same environment (Cavusgilet at al, 2014). So, it expected to get good guidance at the time of business expansion in China. Social factors- Both the companies were analysed huge demand of snacks and cookies products in China. So the Kellogg Company wanted to concentrate their brand expansion with the help of Wilmer International who is famous for integrated supply chain distribution in Asian Countries. So these reasons were considered at the time of Kellogg-Wilmer collaboration in China. In supply chain management, the impact of the growing agricultural ingredients is the most important issue which drove Kellogg and Wilmer together. According to the new survey report, the agriculture is the single largest deforestation driver on Earth. Agriculture is the largest user of water, the biggest user of chemical and the largest users of the water population on Earth. The sustainable agricultural work of Kellogg focuses primarily on the grains like wheat, rice, corn and palm oil as well. The approach of the company involves working with breeders and growers of these products and in work as a joint venture in the other part of the world. To help the agricultural sector by maximizing the growth in all over the world is the main driving force for the co-venturing between the Kellogg and Wilmer in china market. 1b. Causing issues for being work together The joint venture raised economic efficiency by introducing profit incentives to family firms like Kellogg at their initial stage, rural enterprises, small private businesses and foreign investors and traders. The environmental issues include the political intervention in the trade policy of a particular country. By the enough revenue achievement in the process of work together, the joint company can improve business performances and productivity of the agribusiness will enhance in China. The Wilmer uses high mechanism and technologies for food production system. The factor causing issue in the current the Kellogg is not familiar with utilizing such mechanism in production of Cereal products. Also, Kellogg Co chief executive officer John Bryant was strictly opposed the illegal deforestation that its partner Wilmer has been accused. He strongly believes that Kellogg Company publicly committed to sustainability. This difference of opinion may be of the main cause for their business col lision. 1c. Areas of expected internal benefits and synergies for Kellogg and Wilmer ltd The business expansion takes place for expanding sales, acquiring resources, and minimizing risk. Kellogg Company and Wilmer International ltd announce joint venture in China expecting internal benefits due to their partnership. Wilmer will contribute in the development of infrastructure, scale of supply chain, an extensive sales and distribution network in China. Kellogg will contribute a portfolio for their brands which are globally recognized. The huge population of China is the main reason for large demand for the food product. So the domestic industries of China are face problem to generate large volume of food production. So the Kellogg-Wilmer company would present variety of cereal foods which are new for the Chinese people. Also Kellogg-Wilmer has brought cereal products to China due to huge milk consumption of China people. They will provide variety of cereal, snacks products with different flavour which will attract the new customer base in China. After the joint venture th e company together will leverage this complementary expertise to increase manufacturing and marketing synergies (Chor Manova, 2012).Kellogg Chief ExecutiveJohn Bryant is enthusiastic about the fact thatthe snack market of China is expected to reach an estimated $12 billion by two years which will be a higher than 44% in comparison with the year of 2008 (Baldwin, 2012). So the Chinas huge market for these products is a positive for both the companies. To capture this growth, Kellogg and Wilmerwill leverage the key strength bring to the partnership like scale and regional market experience, mutual commitment to innovation focusing the requirement of the consumer in China (ForsgrenJohanson, 2014). Through this relationship both the companies are benefited by developing a strong working relationship and trust within an organization. Wilmer is having a portfolio of high quality processed agricultural products in the diverse location of the world. The manufacturer of the food industries are preferred their services. Wilmer is also famous for their high quality supply chain services mainly in Asian Countries like Australia, Singapore, Thai land and many more. Wilmercan extract the value chain services of other company effectively and efficiently in the joint venture business (Czinkota Ronkainen, 2012). This is a positive aspect in their partnership because high level of marketing is required for distribution of the product and expansion of sales volume. 2. Kelloggs two attempts to enter the Chinese market with Zhenghang Food Company in 2008 and Wilmer International Limited din 2012. a. Kelloggs two attempts to enter the Chinese market (Zhenghang Food Company in 2008 and Wilmer International Ltd. in 2012) Kellogg Company has tried international expansion for the cereal products in several times. Kellogg Company was first tried to enter in the china market in the year of 2008. As per the Kelloggs Annual Report of 2011, the acquisition with Zhenghang was not worked for the company (Dunning, 2014). Things didnt go what was expected. The company recorded impairment charges estimating $29 million in that context with Navigable foods which incorporated $20 million of goodwill (Fraser Strategy, 2013).According to Kellogg Chief ExecutiveJohn Bryant, the operating loss was huge since the acquisition and the trend was expected to continue. The bad financial record of the company was a major issue for the decline of business in China. In the year of 2012, Kellogg Company was again attempt to enter China with Wilmer International for their business expansion. This joint venture would not repeat previous faults and made product considering the Chinese people preferences. Recently western food products are well accepted by China people, so market is ready to accept foreign food product whole heartedly. b. Describing the difference between the two attempts and their relative risks. Last time, Kellogg Company didnt say to their customer that the cereals of the company would be sold in fresh Chinese flavours. So the Chinese customer didnt know the product quality variation (Forsgren Johanson, 2014). Though the Zhenghang Company was situated in china, the company is failed to provide high level of distribution network in China. Zhenghang was familiar in Chinese work-culture, but Kellogg was not aware the cultural preferences of Chinese people. Also in that space, there were lot of competitive companies presented their food product. The risk of domestic companies was also in the competition with the same kind of product in the market. The local brand like YUM was concentrated the local Chinese flavour and gained the popularity. The partnership with Wilmer Company has attempted other business policy while entering in China. The company was now concentrating domestic preferences and twist in taste as per the market suggests. The risk associated with Wilmer International is currency rate difference of Singapore dollar and US dollar. The US dollar is considered the strongest currency in world economy. So imbalance in currency exchange may be a causing issue for internal transactions with both the companies. Also in recent time, the Kellogg Company faces intimate partner violence with Wilmer International. So, the Kellogg Company is highly in pressure to continue their partnership with Wilmer International. c. Why would the partnership with Wilmer be considered more likely to succeed. As per the Kellogg Annual report, 2012, the joint venture with the Wilmer has considered all the above facts for made it successful. Kellogg Company is famous for cereal products that have a high level of fibre content with added Chinese flavour in their products which was missing at the time of Kelloggs partnership with Zhenghang Limited (Gesteland, 2012). The chief executive of Kellogg thoughts that by the help of Wilmerthe joint company can introduce improved level of delivery system. The joint company can share similar work culture because both the companies relate to Agricultural businesses and popular for well developed supply chain management. The Wilmer International is also known for product distribution in the Asian countries, which would be positive for market expansion in China. In the face of the global risk such as climate change, resource depletion, environmental degradation, Kellogg and Wilmerwould consider all such facts during the production (Gesteland, 2012). Wilme rand Kellogg would experience huge scale of operation because the number of employee in the joint venture company was huge. Through merchandising and distribution performed by the Wilmer, the newly formed company world experience wide range of agricultural product In the China market. 3b. Analysis the corporate culture of the partnership business in connection of the joint venture of Kellogg and Wilmer International Limited The geographical business expansion is possible when the company focuses on domestic preferences as the key for the manufacture of the product. Before entering in the other country, the foreign company should study the local business market and preferences for that particular industry. The cultural difference may be the obstacle for make it successful. By it is the primary duty of the company to identify the local food habits, cultural behaviour of such country and the economic growth exposure of such country. Here Wilmer International Company launched their joint venture company at Shanghai for product manufacturing, selling and distributing snacks and cereals in China. In research the company found that the demand for snacks product is huge in China market. Also the position of the Chinas sweet and savory snacks was $13bn in 2012 which will expect to increase $21 bn in 2017. So Kellogg-WilmerCompany would research the current China food market and concentrate to produce their produ ct with some twist and turn as per the local preferences. The retail market exposure is also huge in China (Haley et al, 2013). The Chinese companies are highly believed in technologies and mechanism.The Wilmer uses high mechanism for food production. They have also working experience in Asian Countries previously with other companies. So the Chinese corporate culture is well known for Kellogg-Wilmer. It is important for the joint company to utilize the combined resources of the organization towards the ultimate goal. The recently acquired Pringle brand by Kellogg Company created huge demand for the snacks product in China. So the demand for breakfast cereal would achieve huge potential in the Chinas agricultural business. So the success of the partnership is about to analysis corporate culture and native culture of the country. 3c. Impact of the Partnership between Kellogg and Wilmer International in the initial stage of operation: Business culture partnership helps to gain profit by strengthening their identification with their place of living, expanding their horizon, offering them new events and experiences. The organizational culture sets the stage for the relationship that develops. Here the Kellogg-Wilmer Company would develop their product after analyzing combine business values, belief and expectations. So the difference of work-culture should reduced by both the companies for smooth running of the new business (Ghemawat, 2013). The impact of the partnership between Kellogg and Wilmer International during the exploratory stage is vast and huge. The exploratory stage is the first step of product life cycle. In this stage, the company mainly focuses the internal resources of the joint business and the market exposure regarding such business environment. The operational cooperation is mandatory for building a long-term Partnership. The internal resource of the Wilmer International is huge (Gesteland, 2012). Kellogg will get the workforce of 93000 people globally who are currently employed in Wilmer International. In the final stage of the product life cycle, the operational loss will be dividend fifty percent in both the companies. So the burden of financial loss will be segregated and controlled. In the exploratory stage, Wilmer can contribute smart mechanism and advance technology through which fast production of cereal product can possible in China (Hill et al, 2013). And in the last stage of the operation, the joint company can use higher level revenue in the internal productivity enhancement program. So the impact of joint venture will make a huge difference in the initial stage of the production. 4. Critically discuss the possible effects of exchange rate movements on the partnership: Exchange rate movements on the partnership: When the company deals with different currencies, exchange rate difference can effect by the company. Foreign currency exchange rates have positive and negative effects in joint venture business. Positive effects: Exchange rate movement arises, due to foreign direct investment. Foreign direct investment includes variety of transactions, such as purchase of stock, the creation of production facilities or of network of distribution and the acquisition of land for commercial or residential use. The movement of transactions can positively affect by decrease rate of interest in foreign country. The foreign company can invest more capital in those countries which provide low rate of interest. Also, this principle can help to built long-tem relationship in joint venture business. Stable trade policies are extremely important both for the economic welfare of the countries concerned and for the preservation of the multilateral trading system (Ghemawat, 2013). In this context, the china is having strong trade policy which is helpful for foreign direct investment. The Kellogg-Wilmer Company is facing the favourable market condition of Chinese market. The Wilmer is a Singaporean company where as Kellogg i s mainly situated in United States. So in the joint venture, the partnership company make transactions with Yuan currency of China. However, the rate of currencies is different in both the countries, but the company would be benefited by low rate of interest in China. Wilmer will contribute regional knowledge in china market as well as steady infrastructure, an extensive sales and distribution network across the country, Kellogg will add the strong brand reputation and underpin growth with its expertise in the cereals and snacks products. So, there are lot of positive effects company will experience for currency movement in their new business. Negative effects:The internal balance of the workforce will be an important aspect in the partnership business. The production will hamper if the internal balance of work-place lost their position due to geographical expansion of a particular business. In this case, Kellogg and Wilmer maintain their market sustainability with the integrated business activities and expand the internal resource application (Verbeke, 2013). In this case, the flexibility of the exchange rate movement is also considered by the management. Because China has a different tax procedure than Singapore or other Asian Countries like Australia, New Zeeland and many more. So the effects of exchange rate partnership are large in the partnership business context. Also the Chinese market condition is very volatile which carry a negative impact for the Kellogg-Wilmer Company (Persinger et al, 2011). The dollar is the strongest currency in the world economy. So it is always a big challenge for other country like China to maintain internal balance of exchange rate difference in business transactions. Chinas exchange rate policy is very volatile for political disturbances. Also movement of exchange rate may change due to price received by customer situated in other part of the world. The elasticity of export movement is estimated by Chinas RBM movement. Secondly, Export Company may price their product as per the market cost of China, and adjust the price-cost margin with the optimization of export profits. The movements of exchange rate are not passed to the importers or customers in destination countries. A developed country like China reveals low exchange rate pass-through to price of the import at the aggregate level. Thirdly, the response of the exchange rate is not adjusted in intensive margins of trade. It means the firm is emphasized the extensive margin of trade. So the exchange rate movement has enormous effect on partnership business. The productivity of the cereal products in China is directly related to the movement policy of exchange rate. Though, then Government of t he China has reduced the exchange rate for long-term bonding with the country, benefits will be increased in the long-run of the business. The exchange rate appreciation has a negative effect in the large scale of export. An appreciation of native currency may reduce the probability of the firms export. It will effect in both the companies by the surviving probability of the existing market and that of entering a new market. By the Chinas foreign trade policy, Kellogg-Wilmermay affect negatively for the exchange rate appreciation. In summary, the effect of currency appreciation on trade will largely affect the joint company. So at the time of price of the cereal product in China, the company needs to consider the volatility issue more seriously. Finally, the partnership company needs to research the firm-level data and examine how productivity affects the firms response of appreciation (Baldwin, 2012). In Kellogg-Wilmer business, companies were exposed to three types of risk caused by currency volatility. The exchange rate fluctuations in China have an effect on Kellogg-Wilmer Companys obligations to make or receive pay ments.This are called transactional risk. Translational exposure arises from the effect of currency fluctuation. Also, the unanticipated exchange rate fluctuation can largely affect Kellogg-Wilmer Companys competitive position in China in their economic exposure. Diagram-2: Transactional, Translational and economic exposure of hedging and un- hedging risk of a business. (Source: Bold, 2013) Part B: 5. The specific aspects undertaken by Kelloggs for doing business internationally It is to be indicated that the international business requires the maintenance of the business ethics more specifically. It is to be indicated that the joint venture process between Kelloggs and Wilmer is required maintaining several Codes of Ethics, which are relevant enough in doing business internationally. The maintenance of the ethical consideration is the mostly required field in the international business market. However, the companies have undertaken three aspects, which are quite beneficial if used for the future prospects in time of doing business internationally. These three main aspects are elaborated below: Integration Process The teamwork of the companies is effective enough for reaching towards the same organizational goals and strengthening the business position in the competitive market. The Code of Ethics established by the joint venture process of Kelloggs and Wilmaris significant enough for ensuring the strengthened business position in the globalised and internationalized business market (Verbeke, 2013). The Code of Ethics can even effectively resolve the internal conflict that may arise within the business. The fairness and the honest working performance are ensuring the business development as well. It is to be noted that the joint venture process has eliminated the involvement of the third parties other than the employees while performing the business tasks. Fair Treatment of the Employees According to (Schuleret al, 2011), the internationalized business occupies the employees from different cultures and traditional background. Therefore, it is very much important for the management of the companies to treat the employees fairly and equally. The fair treatments and appreciation will be beneficial for bringing out the better outcomes of their performance. The maintenance of the equal and fair treatment is thus very much important in considering the international business dealings. Responsibilities of the managers It pointed out that the business success and development in the international business market requires the support of the skilled management system. The managerial responsibilities are thus considered as the most significant aspects in time of the business establishment in the globalised competitive market (Terpstraet al, 2012). The joint venture of Kelloggs and Wilmer is is one of the significant mergers in the Chinese market. Both the companies are performing the business activities by determining the act of integrity and by showing respects. It is to be notified that in the process of joint venture between Kelloggs and Wilmer, the employees are needed to be treated fairly. The human resource management has to play the most vital role in considering the motivational aspects and engaging the employees within the business activities. If the managers can motivate the employees by proper appreciations and providing the facilities, it will be justified enough for the employee retention process. In fact, in considering the joint venture process of Kelloggs and Wilmer is keeping the concentration on the managerial responsibilities for the business establishment in the Chinese market (Zikmundet al, 2012). The maintenance of the managerial responsibilities is fruitful for bringing the skilled outcomes of the employ ees performance. The skilled performance of the employees will be strengthening the business position in the Internationalized Business Market. 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